The branding of the Lao Now Gala unites the rich cultural
traditions of Laos with the modern context of the lives of Lao-Americans today. The logo was designed to represent the union of tradition, culture, and modernity of
the event. It incorporates the silhouette of the traditional Lao headdress with a typeface that is
both clean-cut and classic.
The brand colors reflect not only the Lao night market and the gilded quality of the
Lao headdress, but also the colors used in Lao traditional silk weaving. The color combination is elegant
yet traditional and celebratory.