connects Lao tradition with an American present.

The branding of the Lao Now Gala unites the rich cultural traditions of Laos with the modern context of the lives of Lao-Americans today. The logo was designed to represent the union of tradition, culture, and modernity of the event. It incorporates the silhouette of the traditional Lao headdress with a typeface that is both clean-cut and classic. The brand colors reflect not only the Lao night market and the gilded quality of the Lao headdress, but also the colors used in Lao traditional silk weaving. The color combination is elegant yet traditional and celebratory.

it's a delicate balance of getting people off their butts without making them feel hopeless.